For the last 18 months I’ve worked as a Sustainability Analyst, specialising in environmental marketing and circular business initiatives in fashion and food.

Environmental Claims Training: Responsible for the creation and delivery of environmental claims training to help mitigate the risk of greenwashing in business. Partnering with colleagues from legal, I helped develop bespoke environmental marketing guidance, workshops and online training to equip and empower all marketing, e-com and product development teams with the knowledge and skills they need to promote bold, but compliant environmental marketing claims. Including the creation of credible evidence dossiers to support their claims. This work was underpinned by the UK’s CMA Green Claims Code.

Corporate Website: Led the transformation of one of the most visible corporate websites in the UK, in a business that is sensitive to public information. Successfully delivered the project to completion in a compressed timescale with positive response from senior stakeholders. View here.

Life Cycle Assessment: Partnered with a credible university to deliver a bespoke LCA with limited budget and compressed timescale. The LCA acted as a translator between technical and business stakeholders to make sound, fact-based business decisions.

Sustainable Marketing, Media & Creative @ University of Cambridge Institute for Sustainability Leadership:

Integrated in my approach are the latest learnings, theories and methodologies from the Cambridge Institute for Sustainability Leadership including:

• Supporting industry transition towards a ‘guide and co-create’ approach to marketing; moving away from the traditional business-as-usual ‘make and sell’ model.

• Embracing a regenerative and restorative approach to critical thinking.

• Working towards purpose-first growth. Co-creating strategies with stakeholders to move away from short-term, planet-harming profit and towards long-term prosperity and sustainable growth for all people and planet.

• Re-evaluating the role of ‘value’ within society, and how it’s created. Including, how we produce and consume products; and the transition from business-as-usual linear value chains towards more sustainable, circular business models.

Plan A & Responsible Marketing at M&S:

Responsible for mediating between technical sustainability experts and creative marketing professionals to craft inspiring, yet compliant environmental marketing claims.

Plan A at M&S.

Responsible Marketing at M&S.

‘Shwopping’ with Oxfam:

Led the M&S X Oxfam ‘Shwopping’ programme. Managing the operational, marketing and strategic vision of Shwopping with M&S and Oxfam colleagues.

‘Shwopping’ at M&S.

M&S Autograph Brand Strategy:

During the pandemic, I was responsible for managing Autograph womenswear at M&S. As a traditionally tailored brand, myself and my team were challenged to envision the future of this brand in a post-pandemic world, creating a more informal, relaxed style of tailoring to reflect the fluidity of hybrid working and contemporary style.

Autograph at M&S.

PR Account Executive:

After university, I worked for a small PR agency in Gloucestershire. Clients included: ASICS & Onitsuka Tiger trainers, Ellenborough Park and The Student Room.

Responsibilities included: curation of brand stories, strategic product placement, crafting and presenting pitches to clients, compiling trend reports, tracking campaign performance, liaising with media contacts, copywriting and events planning.

Before joining the product buying team at M&S, I completed a months work experience with the M&S Womenswear PR team. This experience gave me a well-rounded view of the whole product lifecycle, from design concept to trading & product promotion in stores.

Marks & Spencer: 8 years of fashion buying experience. Comprehensive knowledge of fashion systems and fabrics, from design concept to delivery in store.

Experience in:

• Writing and presenting creative brand strategy.

• Planning and building a fashion brand.

• Global fabric sourcing and garment trading. Countries include: Bangladesh, India, China, Turkey and Sri Lanka.

• Buying and handling a variety of fabrics including: lingerie, knitwear, jersey, woven, denim & tailoring.

• Managing a global critical path.

• Financial forecasting and product trading.

From this experience I have been fortunate to travel and represent the business in-person globally.

Charity Partnerships: Day to day management of 35 corporate charity partners including Oxfam, WWF, Shelter, Mind, The Princes Trust and many more. Managing all charitable correspondence and ensuring all brand copy and creative is up-to-date and accurately presented to the public.

Mentorship: 1:1 voluntary mentoring and support for junior colleagues and university students who are starting their careers in fashion and retail.

Support for schools: Visiting schools and universities who show interest in learning more about careers in retail, business and sustainable fashion. Attending as a guest speaker and providing on-hand guidance for students working on related projects.